The European Commission has granted an official health claim to a fruit for the very first time – and it’s the green kiwi. According to an approval published on the EU Register of Nutrition and Health Claims, green kiwifruit can now officially be marketed as helping to support normal bowel function and reduce intestinal discomfort.
This decision is significant, as it is rare for whole foods, rather than supplements or processed products, to receive such recognition.
The move comes after a request by Zespri International Limited, a New Zealand-based company that leads the global kiwifruit market, handling roughly a third of worldwide sales.
The green light follows over 15 years of studies indicating that eating two green kiwifruit a day – around 200 grams – can support regular digestion.
Why the kiwi?
The approval is based on research highlighting the presence of a unique enzyme in green kiwifruit called actinidin.
Actinidin helps break down proteins in the digestive system, improving the way the body processes food and supporting more regular bowel movements.
Studies referenced by the European Food Safety Authority (EFSA) found that regular consumption of green kiwi – typically two a day – improved stool frequency and consistency in adults, without side effects.
What this means for consumers
Digestive health problems like bloating and constipation are common. While kiwifruit won’t replace medical treatment for serious conditions, adding two green kiwis to your daily routine could be a simple and natural way to improve gut comfort.
For people trying to boost their fiber intake without relying on supplements, kiwis may become an attractive option.
The European Union keeps a tight grip on what can be said about food and supplements. Health claims must be precise, based on solid scientific evidence, and written in a way that doesn’t mislead consumers.
Only a limited number of claims have made it through this process. Common examples include statements such as “calcium is needed for normal bone growth and development in children” and “vitamin C helps maintain the normal function of the immune system.”
Many companies are still waiting for approval, and some areas remain off the list entirely. Probiotics, for instance, have yet to receive any official EU health claim.
Getting such recognition from Brussels is far from straightforward, but the strict approach is meant to protect consumers from false or overstated promises.
The broader significance for food and health
This is the first time a whole fruit has been granted an EU health claim. Until now, such claims have been mostly reserved for vitamins, minerals, or specific ingredients.
This decision could open doors for other natural foods to highlight scientifically proven benefits, making nutrition labels more informative and empowering for consumers.
This article is for informational purposes and should not replace professional medical advice. Always consult your doctor for concerns about digestion or dietary changes.
26.08.2025.
SOURCES
European Commission Register of Nutrition and Health Claims: https://ec.europa.eu/food/safety/labelling_nutrition/claims/register/public EFSA Opinion on Actinidin and Digestive Health: https://www.efsa.europa.eu/
PHOTO: FREEPIK
