European startups were among the companies drawing international attention at CES, showing that health technology developed in Europe is increasingly competing on a global stage. At the end of 2025, this was underlined by the recognition of Deep Care, a health tech company from Ludwigsburg, Germany, which received a CES Innovation Award 2026 Honoree distinction in the Digital Health category.
The award placed the European startup alongside global technology players at one of the world’s most visible innovation events, reinforcing a broader trend: European health tech companies are no longer just local players, but are shaping conversations around workplace health, prevention, and responsible use of AI.
From ergonomics to mental resilience
Deep Care was already known in European occupational health circles before CES. Its Isa system had been adopted by more than 250 companies and health insurers across Europe, primarily supporting posture, movement, and metabolic health for desk-based workers.
With the launch of the Isa Resilience Coach, the company expanded its focus to cognitive and mental stress — an area that has become increasingly visible as knowledge work intensifies. The device was designed to recognise early signs of strain during the working day and offer short, personalised prompts to support focus and recovery.
Rather than relying on cameras or cloud-based data processing, the compact sensor device used locally operating AI to analyse breathing patterns, gaze behaviour, and subtle micro-movements. All data processing took place on the device itself, aligning with European data protection standards.
Some of the scientific methods behind the system were informed by research contributions from the Fraunhofer Institute for Computer Graphics Research (IGD), while Deep Care developed the core algorithms in-house.
Making work part of health tracking
The thinking behind Isa reflected a gap many European health innovators have been pointing out: while wearables are widely used to track sleep, exercise, and recovery, the working day — where many people spend most of their time — is rarely monitored in a meaningful way.
„Our vision is clear: every person who regularly works at a desk should have access to smart health support,“ says Dr Milad Geravand, CEO & co-founder of Deep Care.
According to Deep Care’s leadership, the aim was to support healthier working patterns without disrupting productivity, helping users find a balance between sustained concentration and necessary recovery.
From B2B roots to broader reach
Until now, Deep Care’s growth had largely been driven by occupational health programmes offered by employers and insurers. While uptake was strong, the company also faced the practical limits of corporate wellbeing budgets.
By late 2025, the team signalled a broader ambition: reaching individual users directly while continuing to work with established partners. The idea was that rising employee demand could help embed digital prevention tools more firmly into workplace health benefits, rather than keeping them as optional extras.
CES as a gateway beyond Europe
The CES Innovation Award became a strategic milestone for Deep Care’s next phase. Beyond recognition, it marked the beginning of the company’s international expansion, particularly toward the United States.
Following CES, Deep Care joined the German Accelerator Programme, established a US subsidiary, and entered early discussions with corporate health providers, insurers, and potential pilot customers in the US market. Initial projects were in preparation, with the Isa Resilience Coach expected to become commercially available in early 2026.
21.01.2026.
